Analytics & Data
Tracking, dashboards and reporting that turn campaign activity into decisions — what to scale, what to cut, what to test next.
Tracking Implementation
A clean event taxonomy, GA4 configured properly, and server-side tagging where the browser can no longer be trusted. Consent handled correctly rather than hopefully. A dashboard built on broken tracking is a confident lie.
Measurement & Attribution
An honest view of what each channel contributes, with the limits of the model stated out loud instead of buried. Last-click flatters search and starves everything that created the demand it captured.
Dashboarding & Reporting
One source of truth, reviewed on a rhythm, built around the decisions it is meant to inform. If the report does not change a decision, it is administration.
01Tracking Implementation
A clean event taxonomy, GA4 configured properly, and server-side tagging where the browser can no longer be trusted. Consent handled correctly rather than hopefully. A dashboard built on broken tracking is a confident lie.
02Measurement & Attribution
An honest view of what each channel contributes, with the limits of the model stated out loud instead of buried. Last-click flatters search and starves everything that created the demand it captured.
03Dashboarding & Reporting
One source of truth, reviewed on a rhythm, built around the decisions it is meant to inform. If the report does not change a decision, it is administration.
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