Creative & Comms / Strategy
Keeping a Heritage Spice Brand Relevant Across Generations
ITC - Sunrise
Overview
Sunrise has been a part of Bengali kitchens for generations. Meraqi partnered with the brand to strengthen its digital presence through culturally rooted storytelling, festive campaigns, and regional content that honoured its legacy while driving relevance in today's digital landscape.
Results
Creative + Strategy
More Work
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