Medha Shankr Brings “There’s an I in Naturali” to Life

There’s an I in Naturali” follows a bride’s journey from years of being conscious of her hair due to constant family comments and comparisons, to finally embracing it on her own terms. Portrayed by Medha Shankr, the story unfolds as wedding preparations bring back old insecurities, with extensions becoming the expected fix.

As she discovers and uses Naturali Anti Hairfall Shampoo, the bride gradually regains her confidence. At her Sangeet, she chooses to wear her natural hair, letting go of extensions and the opinions that came with them.

Launched on October 12, the DVC transforms a relatable personal journey into a powerful statement on self-acceptance, culminating in the line, “Ab extensions ki koi zarurat nahi, aur na kisi ke opinions ki.