Scaling an Emerging Packaged-Foods Brand to 3X ROI

Emami Healthy & Tasty was a new entrant in a crowded packaged-foods category, competing for shelf space and search visibility against brands with decades of presence behind them.

We built a media plan that prioritised efficiency over reach for its own sake — concentrating spend against the audiences most likely to convert, continuously testing creative and channel mix, and feeding performance data straight back into the next sprint of creative.

Within months, the brand was operating at 3X return on ad spend — proof that a sharper strategy can do more for an emerging brand than a bigger budget.