
Case Study
Raksha Bandhan | Sorry Bolega, Ki Nahi?
Anmol Industries
Overview
“Sorry Bolega, Ki Nahi?” breaks away from the usual Raksha Bandhan sentimentality to capture the hilarious, chaotic reality of sibling relationships.
When a sister demands a long-overdue “sorry” from her brother, with a cricket bat in hand, the brother finds a more sibling-approved way to make peace: an Anmol Uphaar gift hamper.
Launched on Raksha Bandhan, the campaign turns a festive gift into the ultimate peace offering, rooted in #HarPalAnmol, because sometimes, sibling love is best expressed without saying a word.
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