Brand Building for Pee Safe’s Newest Brand

As Domina entered a competitive personal care market, the opportunity was to create a brand with a distinctive identity and a voice of its own. We partnered with the brand from the ground up, shaping its positioning, visual identity, and launch communication to establish a strong and memorable presence.

From brand strategy and creative development to campaign assets and digital communication, every touchpoint was designed to build recognition, drive differentiation, and create lasting consumer recall. The result was a cohesive brand that stood confidently within the Pee Safe portfolio while carving out its own unique identity.