Rebranding McNally Sayaji for Tega Industries

Following Tega Industries’ acquisition of McNally Sayaji, the legacy brand needed to evolve while preserving the trust and equity it had built over decades. The rebrand was an opportunity to redefine its identity for a new era, aligned with Tega’s vision and future ambitions.

We led the engagement from market research and strategic brand positioning through to visual identity, brand architecture, communication guidelines, and implementation. The result was a cohesive brand system that honoured the company’s legacy while confidently positioning it for its next phase of growth.