Meraqi
Then — Make

Branding & Design

Identity systems, packaging and brand worlds built to hold up across every touchpoint — from a shopfront to a Stories frame.

Part of Brand, Creative & Content

Logo & Visual Identity

Branding is about more than logo design, but we recognise the crucial role a logo plays. Flexing and testing the building blocks of the brand, we create bold visual identities — logo, collateral, and the system that holds them together at a 40px favicon and on a hoarding passed at speed.

Messaging & Tone of Voice

Aligning tone of voice to brand strategy, we'll determine whether you shout, whisper or waffle — and then write the rules that keep a thirty-second film and a customer service reply sounding like the same organisation.

Launch Planning

An effective launch strategy ensures the branding programme comes to fruition with impact — internally first, because a brand the team has not bought into does not survive contact with a customer.

Brand Guidelines

A comprehensive set of visual guidelines governs application of the new identity. Shipped as a live system — tokens, templates and worked examples — not a PDF that ages.

Implementation

Involving your team, we roll the new look and feel out across the entire business — every touchpoint, in the order that matters commercially.

Illustration

Collaborating with a network of illustrators and breakthrough artists, we find the right fit for your print, animation and video projects.

Design

With bold visions, bright ideas and technical brilliance, our designers turn your brief into a captivating visual story and give your brand standout style.

01Logo & Visual Identity

Branding is about more than logo design, but we recognise the crucial role a logo plays. Flexing and testing the building blocks of the brand, we create bold visual identities — logo, collateral, and the system that holds them together at a 40px favicon and on a hoarding passed at speed.

02Messaging & Tone of Voice

Aligning tone of voice to brand strategy, we'll determine whether you shout, whisper or waffle — and then write the rules that keep a thirty-second film and a customer service reply sounding like the same organisation.

03Launch Planning

An effective launch strategy ensures the branding programme comes to fruition with impact — internally first, because a brand the team has not bought into does not survive contact with a customer.

04Brand Guidelines

A comprehensive set of visual guidelines governs application of the new identity. Shipped as a live system — tokens, templates and worked examples — not a PDF that ages.

05Implementation

Involving your team, we roll the new look and feel out across the entire business — every touchpoint, in the order that matters commercially.

06Illustration

Collaborating with a network of illustrators and breakthrough artists, we find the right fit for your print, animation and video projects.

07Design

With bold visions, bright ideas and technical brilliance, our designers turn your brief into a captivating visual story and give your brand standout style.

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Tell us where things stand and what's not working — we'll tell you exactly how this service fits in.

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