Building WOW! Chicken from the Ground Up
WOW! Chicken by WOW! Momo
Overview
When WOW! Momo decided to spin off a dedicated chicken-led QSR brand, Meraqi was handed the digital mandate from day one — naming conversations, tone of voice, launch content and the always-on social presence that followed.
We built WOW! Chicken's digital identity around a confident, slightly cheeky tone that matched its parent brand's DNA while standing on its own — fast-paced video content, city launches and product drops that played like entertainment first.
The video work for the brand went on to win Best Use of Video at the Foxglove Awards 2024 — recognition for treating a fast-food launch with the production values of a media brand.
Results
Best Use of Video • Silver | East • 2024 • WOW! Chicken by WOW! Momo • afaqs! Foxglove Awards
More Work
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