Breaking Barriers in Women's Wellness

Pee Safe built its name on a single, unglamorous problem — hygiene — and turned it into one of India's fastest-growing personal care companies. Domina is its next bet: a brand built around intimate care and confidence, aimed at a younger, more online audience than the parent brand's earlier products.

Meraqi takes on Domina's digital and social media duties — platform strategy, content planning and community management across the channels where the brand's audience actually spends time. For a category that's historically been spoken about quietly, if at all, that means a content approach built on directness rather than euphemism.

The brief leans into conversation rather than campaign — fewer big-bang moments, more of the everyday content that builds trust with a category that still carries some stigma in India. It's a tone Meraqi has worked with before across personal care and wellness clients, and one that rewards consistency over spectacle.

Domina joins a growing personal care and wellness segment of Meraqi's client roster — proof that the agency's range extends well beyond the food and retail names it's best known for.