10 Years of Meraqi: Lessons from Building an Agency | Ankit and Snehja

Meraqi celebrates 10 years, our founders, Ankit and Snehja, sat down for an honest conversation with some of our youngest team members. The result wasn’t a polished corporate interview. It was a candid discussion about entrepreneurship, culture, mistakes, growth, and everything in between.

From starting out in cafés with just two people to building an award-winning full-service agency, the journey has been anything but linear. There were late nights, tough client conversations, countless experiments, and moments where the only option was to keep moving forward. As Ankit puts it, “Quitting was never really an option. We just had to figure out how to make it work.”

The conversation also explores what makes Meraqi different. A people-first culture, ownership over hierarchy, and policies like period leave were never introduced to make headlines. They simply felt like the right thing to do. Over the years, that philosophy has helped shape a workplace where trust, responsibility, and learning go hand in hand.

The interview also dives into topics many agency professionals relate to, including working with Gen Z, building long-term client relationships, hiring for passion over perfect resumes, and why digital marketing is far more than creating social media posts. Along the way, the founders share stories about winning their first major client, campaigns that remain close to their hearts, lessons learned from failures, and how systems and processes became the foundation for sustainable growth.

Most importantly, this conversation is a reminder that agencies are built by people. Every campaign, every client partnership, and every milestone is the result of a team that chooses to show up every day.

Watch the full conversation to hear the stories, lessons, and moments that shaped Meraqi’s first 10 years. If you’re building a brand, considering a career in marketing, or simply curious about agency life, we hope you’ll find something valuable to take away.