Scaling to 3X ROAS profitably in 4 months

Niche: Baby Clothing

Platforms: Multiple

Overview

A premium babywear brand offering 100% cotton clothing for newborns and toddlers. Despite stellar products, they lacked digital visibility in India and needed a performance-led strategy to grow awareness, sales, and ROI.

Challenges

• Limited online presence in a competitive market
• High CAC and low brand discovery
• Need for optimized ad spend and better returns

Objectives

• Establish a strong digital footprint
• Scale sales & achieve 4X ROAS via Google & Meta Ads
• Improve retention and repeat purchases

Approach

Product & Website Optimization

Revamped the product catalog and upgraded visual storytelling. Optimized the shopping experience to improve conversions.

Precision - Targeted Meta Ads

Tested multiple creatives and audience segments. Used UTM tracking to monitor performance across Shopify & GA.

High-Impact Google Campaigns

Ran Performance Max and Demand Gen campaigns. Targeted high-intent traffic with in-market and custom segments.

Smart Budget Scaling & Meta Boosting

Applied automated scaling rules to optimize spend. Focused on top-performing locations to boost ROAS.

Execution

Meta Ads

Hyper-segmented by city, age, gender, and product category for laser-focused targeting.

Google Ads Network

Integrated Performance Max & Demand Gen to attract and retain customers.

WhatsApp Sequencing and Automation

Engaging and Retargeting Existing Customers via WhatsApp

Creative Cohesion

Created engaging static creatives and compelling ad copy. Focused on boosting engagement and driving higher conversions.

KPIs / Results

• 2700% - Increase in Sales
• 11.54% - Returning Customers
• 5.3% - Conversion Rate
• 45% - Decrease in CPC

Key Takeaways

Finding the right audience is everything – strategic targeting fuels growth.

Ad optimization requires patience – letting campaigns stabilize leads to better results.

Creative & copy matter – engaging ads drive conversions.

Search intent & keyword targeting are game-changers for Google Ads success.

Scaling smartly through automation ensures long-term sustainability.

We make sure they're talking about your Brand.

Get in touch with us to create a solid search strategy that will get your brand, product or services found.