Recharging a Hundred-Year-Old Heritage Retailer

Sreeleathers has been part of Kolkata's retail landscape for generations — the brief was to honour that heritage while giving the brand a contemporary voice across print and digital.

We built seasonal campaigns that paired classic print craft — the kind of festive-season newspaper ads Kolkata grew up reading — with a social presence that introduced the brand to a younger, digital-first audience without losing its trusted, established feel.

The work proved that heritage and relevance aren't opposites — they're a brief waiting for the right creative bridge.