Taking Anmol's Legacy Digital

Anmol Industries has spent decades building one of India's largest biscuit and confectionery businesses — household names on shelves across the country, built on volume, distribution and value. The next chapter for a brand like that is digital, and Meraqi has been brought in to lead it.

The mandate covers digital marketing strategy and execution across Anmol's portfolio — social media, content, and campaign work designed for a brand whose audience is genuinely mass, not a niche segment. That's a different brief from most FMCG digital work: less about building a community from scratch, more about giving a brand that already has near-universal recognition a digital presence that matches its shelf presence.

It's also a brand that moves fast — a quality that would later show up clearly in Anmol's award-winning topical work (see Gold for Best Topical Campaign at the Foxglove Awards 2025, in this Newsroom). That always-on instinct was part of what made this mandate an easy yes.

Anmol joins Meraqi's FMCG and food roster alongside names like WOW! Momo, Emami and Linc — brands where the work has to land with a genuinely national audience, at scale, every single day.