Deliberately. Different. Strategy
Brand strategy is the thinking, research and planning that goes into creating a great brand. We work collaboratively with you to uncover your unique strengths and values and find out more about your customers and your ambitions.
Armed with the right insights, we’re in great shape to deliver you a clear and compelling brand, that emotionally connects with your customers.
Strategy + Insight
Definition
We work with you to help define your objectives, and then plan a programme of work
Immersion
The project team gains a thorough understanding or the environment you operate in.
Vision
Using our analytical skills, we work with you to develop the building blocks to drive the project.
Positioning
Through workshops, mood boards and tone of voice, we articulate the brand positioning.
Positioning
Your brand manifesto is a statement of intent that underpins everything your entity stands for
Strategy
And finally, we deliver the over-arching brand strategy and help to bed it into your organisation.
Branding + Design
Definition
While branding is about more than logo design, we recognise the crucial role of a logo.
Visual identity + Collaterals
Flexing and testing the building blocks of the brand, we create bold visual identities - logo design, collateral design.
Messaging
Aligning tone of voice to brand strategy, we’ll determine whether you shout, whisper or waffle.
Launch Planning
An effective launch strategy will ensure the branding programme comes to fruition with impact.
Guidelines
A comprehensive set of visual guidelines will govern application of the new brand identity.
Implementation
Involving your team, we’ll help to roll-out the new look and feel across your entire business.
Revolution or Evolution?
