(This project does not belong to Meraqi but was worked upon by one of the team members at Meraqi in their agency life. Case study credit – FullSIX UK)

Olay, a product of P&G is a market leader in many countries around the world including the USA, UK and China and makes a range of skin-care products aimed at meeting a wide range of women’s skin-care needs.

FullSIX worked with the Brand Agency Lead at Olay’s regional office to develop a global digital toolkit for all of their boutique products. The toolkit consisted of a range of standard and expandable digital banners, webpages and an email newsletter and was distributed to the wider regional level and some local markets.

The toolkits were designed to ensure P&G could maintain a consistency of branding, messaging and creative look & feel across markets as well as to reduce overall creative costs for launching a product globally.

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