Comms / Strategy


NeceSera brings loungewear in the softest fabrics. Sit, sleep or stretch, NeceSera clothes are multitaskers for the multitasker kinds. Designed in Europe and curated in New Delhi, these dreamy pajamas, pajama sets, tops and more are a steal. NeceSera mainly sells online and thats where Meraqi came in.

Meraqi helped NeceSera reach the right target audience via social media. We started by setting up a data layer for them and tagging all their online properties with data variables. Highly targeted campaigns were run with the objective of increasing online sales.

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