The M. P. Birla Group is one of the leading industrial Groups in India. The Group owns a number of factories producing a wide range of products, ranging from cement to cables, jute goods, and guar gum, etc. Birla Corporation Limited is the flagship company of the Group. Birla Corporation is launching MP Birla Farms – a farm that will produce organic vegetables.
Meraqi came on board to help design the identity and packaging for MP Birla Farms. After multiple meetings with the board and other stakeholders on the brand brief, Meraqi designed a logo keeping in mind the future aspirations of the group. The packaging was designed for various applications across its product range.